Narrative development

Investment presentation preparation

We worked directly with the Global management team to help them win an eight-year rail advertising contract, one of the largest in the world. We also provided creative direction to the pitch, envisioning how Global could make the TFL advertising network appealing, commercially viable, and digital-first. We developed a narrative and provided first-hand support in crafting a series of videos that brought it to life.

After an extensive tender process, Global won the mandate. The eight-year contract will bring Global’s relationship with TfL to a remarkable 40-year tenure, one of the longest-running partnerships in outdoor advertising.